SEO is a web marketing technique that is used to list a website or a web page in search results purposefully for getting visits, business inquires, service inquires and product sales etc.
SEO started as a practice among web masters when google purposefully published few basic optimization techniques. It is called SEO Starter Guide.
While google tried to improve their search engine results in both quality and quantity wise, there were many difficulties in web page crawl, cache and indexing. That is, because most of web pages were not in a form that helps the web crawlers (spiders, bots, googlebots) to crawl the websites easily. To overcome this situation google decided to share the SEO Starter Guide to the public, which was the document first began as an effort to help teams within the google only. The main goal was to aware the web masters with basic level of practice which are required for improving search engine crawl, cache and indexing.
HISTORY AND EVOLUTION OF SEO
After the publishing of SEO starter guide, web masters all over the world started to use these basic techniques in their web pages. That helped the googlebots to crawl a big percentage of websites and its pages. And so google was able to provide more informative search results.
But, a big group of web masters start misusing this optimization tips in order to get identified by the web crawlers and to bring websites in top of the search results.
When google used content specific/niche specific search engine technology, the initial spamming tendency was keyword stuffing. Here the web masters tried to increase number of keywords in their pages and tried to rank first in search results. Because of this search results starts using weigh the power of a website to rank better. And they modified the search engine algorithms in a complex way. By this google succeeded in avoiding web pages from their search results which were listed by keyword stuffing technique.
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