SEO search engine optimization is a web marketing technology which is used to list our web pages or websites in the search results purposefully. For getting visits, product sales, business and search inquires. You can see more about SEO in my previous blog post
An Introduction To SEO.
GOOGLE SEO UPDATES
Every year google changes there search algorithms. Most of them are minor changes but google occasionally makes some major updates like google panda, google penguin etc. It seriously affects the ranking of websites. With every updates of their core algorithms google thinks to make sure the high quality content and great user experience.
Now let us discuss some major google updates in SEO.
Google Panda
First google panda update was released in February 2011. And later google introduced more versions of google panda. The latest among them is google panda 4.0 which is published on 2016.
Google panda’s main goal was to lower the rank of low quality sites or thin sites and make sure the high quality sites are listed on the top of the search results. Which targets the content forms, ad spams and other quality issues. And this update affected about 12% of search results.
Google Penguin
Google penguin update was released in April 2012. It is a web spam algorithm which is designed to target websites that use low quality link schemes to rank high in google search engine result pages.
Google Pigeon
Google pigeon update was first released on 2013. Google Pigeon update is related to local search. Google aims to deliver improved local search results, with enhanced location and distance ranking parameters.
These are some of the major historical updates in SEO.
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